Running your business shouldn't feel this hard.
We help Phoenix small‑business owners clear the chaos—streamline operations, boost local visibility, and grow with confidence.
Are you a Phoenix owner wearing 12 hats?
Hands-On Support no judgement
We don’t just tell you what to do—we roll up our sleeves and help you do it. From setting up tools to cleaning up your Google presence, we’re right there with you. No fluff, no overwhelm—just practical help that gets done.
Practical Growth Solutions
We know small businesses need quick wins and clear direction. That’s why we focus on real-world improvements that make an impact fast—like tightening up your systems, clarifying your message, or getting you found online.
Expert Guidance When You Need It
You don’t need a $5,000 strategy binder—you need someone who gets what it’s like to juggle it all. Whether you need a one-time call or month-to-month support, we meet you where you are and move at your pace.
A Suite of Tools—Built for Your Reality
Everything you need to run smoother, smarter, and more confidently.
Get More Eyes on Your Business
We help you show up where it matters—on Google, in local directories, and across social platforms your customers already use. From setup to strategy, we keep it simple and effective.
Make Tech Work for You
Whether it's text reminders, online bookings, or organizing your client info, we help you pick the tools that actually fit how you work—not the other way around.
Stay in Control of Sales & Systems
No more second-guessing if something slipped through the cracks. From invoicing to follow-ups, we help you track the stuff that moves the needle and ditch what doesn’t.
Starter Kit for Small Businesses
Perfect for first‑timers, side‑hustlers, and seasoned owners who know their foundations need a reset.
We’re the starter kit—jumping in to lay the foundations most owners skip. We turn big ideas into a clear, doable plan and tighten your website plus local SEO so customers can actually find you.
Then we craft plug-and-play marketing pieces, so you look legit fast, map out a lender-friendly cash-flow setup, and guide you through every must-claim listing from Google Business to Yelp. One partner, all the fundamentals, zero guesswork.
Customizable Marketing Bundle
Build a brand that turns heads—and get clicks.
Our bundle gives you the right mix of print and digital assets—fully tailored to your voice—so you look polished everywhere you show up, from store window to Instagram feed.
We handle the strategy, the design, and the ready-to-use files. You handle what you do best: serving customers. No guesswork, no generic templates—just on-brand, conversion-ready materials that keep your business sharp and consistent online and off.
Business Expansion Blueprint
Scale smart today, build lasting wealth for tomorrow.
We’re the blueprint you tap when it’s time to grow beyond the basics. Together we map a clear strategy for scaling operations, building solid business credit, and positioning you to buy or leverage property—moves that turn day-to-day profits into long-term gains.
Next, we layer in tax-savvy tactics (always in partnership with your CPA) and wealth-building structures that create real generational upside. One partner, practical steps, and a game plan that turns today’s hustle into tomorrow’s legacy.
Our Company
Rolling in the Hey is dedicated to empowering small businesses. We offer tailored workshops, marketing strategies, SEO, and operational support to help local enterprises thrive.
Our platform also aids in building business credit, creating a robust ecosystem where businesses grow together. We believe in the power of community and are committed to nurturing a thriving local business landscape. Join us to transform your business vision into reality.
Michael Kelly is our growth architect and all-round business and marketing strategist. Since 2012 he has helped owners secure everything from micro-loans to $400 K expansion capital, uncovered grants most competitors miss, and crafted brand positioning, marketing funnels, and conversion-focused websites that drive real revenue. From funding plans to full-stack marketing execution—including SEO as one piece of the puzzle—Michael not only builds the system but also coaches you to manage it confidently on your own.
Alexandra Velandia-Kelly is the relationship-management guru who makes sure those growth plans stick. She once managed a $7 M client portfolio at Staples, then revamped customer-success programs for tech firms, boosting retention and upsells. Alexandra has a knack for spotting gaps owners don’t see—whether it’s a smarter CRM workflow, a new vendor partnership, or a simple process tweak that saves hours every week.
Where We Plug You In
I also plug you into a deep bench of local and national resources—because sometimes the smartest move is tapping specialists who live and breathe one slice of the puzzle.
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City of Phoenix Small Business Program – free workshops, one-on-one coaching, procurement assistance, and fast-turnaround grants aimed at neighborhood businesses hit by rising costs.
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CPLC Women’s Business Center – bilingual training, micro-enterprise coaching, and mentor matching for women-owned startups and side hustles.
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CPLC Prestamos Lending & CDFI Loans – flexible micro-loans (as low as $5 k) up to six-figure growth capital, plus back-office support so you stay compliant after the money lands.
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LISC Phoenix – technical-assistance grants, façade-improvement funds, and low-interest loans for businesses in underserved corridors.
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Verizon Small Business Digital Ready – no-cost e-commerce and marketing courses, plus periodic $10 k grant rounds for graduates.
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SBA & SBDC (Arizona District + Maricopa SBDC) – government-backed 7(a) and micro-loan guidance, export assistance, and pitch-ready financial prep—all at zero cost.
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Local First Arizona & Fuerza Local – buy-local networks, merchant fairs, and bulk-buy discount programs that cut supply costs and boost visibility.
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Greater Phoenix SCORE – retired executives on tap for free mentoring sessions covering everything from HR compliance to franchise expansion.
If a specialized need pops up—say, ADA construction credits, veteran-owned certification, or energy-efficiency rebates—I’ll source the best niche partner so you’re always working on the business, not just grinding in it. My only metric: making sure every resource we line up pushes you closer to sustainable growth and long-term wealth.
Note: Rolling in the Hey isn’t formally affiliated with these programs—we simply know how to navigate them. We guide you through the paperwork, prep the financials, and keep you on track so you can tap each resource quickly and confidently.
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